We’ve been thinking a lot lately about the unforeseen obstacles that can drive a spike through the smartest, most creative and focused content marketing campaign. They’re usually the simplest things,[…]
If you somehow missed the July 1 launch date for Canada’s new anti-spam legislation, look no farther than your email inbox for reminders of the looming deadline. The notices are[…]
One of the main goals of any online campaign is to mobilize your brand advocates on Twitter or LinkedIn, Google+ or Facebook to amplify your message with their key contacts.[…]
The next big thing in online content. That’s the goal of a nifty new experiment launched this week by Newsana, one of our favourite online content sites, and we’re excited[…]
A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building. The fun began February 10 when[…]
When I first heard that a change in the Facebook algorithm had throttled traffic to Upworthy, the popular video curation site with a declared interest in “things that matter,” my[…]
After years of believing that high search engine rankings were the ultimate mark of social media success, what a relief it’s been to realize that it ain’t necessarily so. The[…]
Okay, folks. Here’s an easy opportunity to take a stand, possibly make a difference, and make your world that much safer for anyone you care about. By clicking this link[…]
As the effects of climate change get more obvious and the myths from climate deniers get (even) more shrill, many scientists are going through a change that almost has the[…]
Last Friday’s post on the surprisingly small proportion of businesses with active online profiles came at a time when we were finally sorting out a social media challenge of our[…]