Authors

Jenise Fryatt

Jenise has been implementing effective content marketing and social media strategies for her businesses online since 2009. She is a firm believer in the value of a human approach to marketing for business success as well as for the betterment of the world in general.

Mitchell Beer

Mitchell Beer is President of Smarter Shift and curator of The Energy Mix.

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  • About Smarter Shift

    Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

    Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?