The following is a guest post written by Lisa Margetis of Singlehop Contact forms are an important weapon in the marketing ninja (minja)’s arsenal of growing a customer base. But[…]
A week-old video on fraudulent Likes has amped up a simmering debate on whether Facebook is a reliable platform for online marketing and community-building. The fun began February 10 when[…]
When I first heard that a change in the Facebook algorithm had throttled traffic to Upworthy, the popular video curation site with a declared interest in “things that matter,” my[…]
After years of believing that high search engine rankings were the ultimate mark of social media success, what a relief it’s been to realize that it ain’t necessarily so. The[…]
Okay, folks. Here’s an easy opportunity to take a stand, possibly make a difference, and make your world that much safer for anyone you care about. By clicking this link[…]
Last Friday’s post on the surprisingly small proportion of businesses with active online profiles came at a time when we were finally sorting out a social media challenge of our[…]
With all the buzz about business blogging and social media, is it really plausible that nearly three-quarters of the companies in a recent survey had no online presence? That’s the[…]
Spoiler: This post is not so much about Miley Cyrus or climate change. It’s much more about what happens when writers use a perfectly good blogging tool as a replacement[…]
A seriously flawed report by the venerable investigative TV show, 60 Minutes, led to an impassioned defence of the cleantech industry that broke most of the mainstream rules of blogging, but[…]