Conference Content Capture
Smarter Shift began as an affiliate service of The Conference Publishers, the world’s leading specialist in capturing and repackaging conference content.
Solid summary content is the first thing participants look for when they attend a successful conference. The most important tool you can give them is a timely, reliable summary that helps them do something with what they’ve learned.
Our writers can attend an entire conference or selected sessions and deliver the format you need—while sessions are under way, overnight, or within five to 10 days of your closing plenary.
News
Online news capsules and printed newsletters give participants a snapshot of key sessions and takeaways in a convenient, easy-to-read format.
They’re a great way to deliver online content that is tagged by theme or session track, or combine conference presentations with the rest of your professional development library. Onsite, an electronic or print newsletter helps participants refocus on the conference over morning coffee, so that they’re ready to roll when sessions begin.
News tweets
You can say a lot in 140 characters. So can your participants. With more and more conferences welcoming Twitter correspondents onsite, you have to get your own message out as quickly—and as widely—as they do.
Onsite news tweets help you distribute an accurate, up-to-the-minute news stream while key conference sessions are in progress. They’re written in the tone and style of regular tweets, with one crucial difference: our writers function as independent reporters, so the only opinions they express are the ones that are expressed from the microphone.
As the conference organizer, you approve every word before we tweet it. After that, with a factual record in place, you can confidently let a thousand opinions flourish on social media.
Thematic reports and white papers
A short synopsis can capture takeaways and action items from a much longer conference. It just has to be built on the right themes, using speaker quotes and other live session content to reinforce your message.
Thematic reports and white papers can be bundled with other forms of content capture or produced as stand-alone publications. Themes and messaging can be drawn from an entire meeting, or from selected content in a specific track. Either way, we’ll work with you right after the conference to finalize the themes, then produce the report as soon as we have your instructions.
Summary video
Video is a fantastic medium for delivering conference content, but few participants will have time to sit through verbatim video of your conference sessions. Fortunately, there’s an alternative.
Smarter Shift can help you capture live video onsite and integrate it with session summaries, news capsules, and Twitter traffic. Or we can produce polished, five- to 10-minute video segments that combine session quotes, speaker interviews, and still photography to tell a powerful story.
Summary text
It’s one of our signature services: a conference summary that is more detailed than a PowerPoint, less detailed than verbatim video, and more useful than either.
A PDF or printed summary serves as a trip report for participants, a refresher for trainees, a wrap-up for funders, or a follow-up report for the decision-makers who funded the conference.
If you’re developing policy, consulting stakeholders, or gathering opinions on a new product or service, you’ll want a detailed enough summary to truly capture participants’ voices and views. We’ll help you pick the right level of detail without spending a dollar, peso, franc, or Euro more than necessary.
