Hire the Pros or Do it Yourself?
It’s a question every client asks at least once: Before I invest in a professional conference content service, is this something I can handle in-house?
The answer depends: on what you need, who’s available to produce it, the skills and limitations they bring to the job, and the other work they could (or should) be doing to make your conference a success.
Even if you end up producing your own publication, we may still be able to help. But here are some things to consider before you decide.
A professional reporting team is worth the investment if you need to:
- Produce a session summary that reflects participants’ opinions, not the writer’s
- Capture the details, in participants’ own words, from multiple breakout sessions
- Report accurately on content that is complex or controversial (or both)
- Make sure stakeholders can see their voices and views in your published report
- Use objective, independent content as a backdrop for blogs, Twitter, and other social media onsite
- Deliver polished news reports overnight, or while sessions are under way
If you decide to do it yourself, you should make sure that: