We’ve been thinking a lot lately about the unforeseen obstacles that can drive a spike through the smartest, most creative and focused content marketing campaign. They’re usually the simplest things,[…]
Repurpose. Reformat. Redistribute. They’re the new Three R’s of content management for associations and businesses. And they hark back to the practicality and resource efficiency behind the original environmental mantra[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?