On this week’s #Eventtable Twitter chat, Mariela McIlwraith wanted to discuss how connecting with industry outsiders can increase the impact of our events. So we started by sharing about communities[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?