Choosing the kinds of content to focus on in your marketing was the topic for the January 21 #ContentChat. Our guest was Scott Lum, Senior Digital Marketing Director for Microsoft. #ContentChat takes place each Monday at 3 pm est.
If the goal of your content marketing program is to get the very best of your organization’s message out to the widest possible audience, your latest conference is probably a[…]
For anyone in content marketing who wants to do good works by doing good work, there may finally be signs of a solution to a long-standing dilemma. In 35 years[…]
How much time, effort, and money does your organization devote to producing smart, useful content? And once that content is in hand, what do you do to wring every ounce[…]
Since its beginning, nearly three decades ago, The Conference Publishers has been all about content. Focused on the valuable information produced by conferences and meetings, the company pioneered the art[…]
Developing a content strategy for your meeting or event can be daunting, but by pulling your team together and asking a few questions you can get a good handle[…]
Dennis Shiao of INXPO takes a look at how certain features offered by the social media image sharing site Pinterest might be applied to virtual event platforms. View my[…]