How much time, effort, and money does your organization devote to producing smart, useful content? And once that content is in hand, what do you do to wring every ounce[…]
Repurpose. Reformat. Redistribute. They’re the new Three R’s of content management for associations and businesses. And they hark back to the practicality and resource efficiency behind the original environmental mantra[…]
If you’re very lucky, you work for an association that has a clear vision of what it takes to produce solid, factual content, and why that content matters to members.[…]
Though a fairly recent term, “content marketing” describes a strategy that is taking over traditional marketing. Jeff Korhan gives a brief overview here. Content marketing is an interesting practice. It[…]