Yesterday our guest on the #eventtable Twitter chat was Doreen Ashton Wagner of Greenfield Services speaking about the disappearance of room blocks. The discussion addressed these changes, their causes and how they may effect event planners.
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?