Kristi Casey Sanders @PYMLive was our guest on the September 10 #Eventtable chat, Event Industry Pet Peeves. Our intrepid guest moderator was Karen Irving, Managing Editor at The Conference Publishers.
Event hashtags are great ways to corral social media communication about your your event in one place. But they can also be used for marketing; building community; disseminating information; networking;[…]
Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.
Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?